Lund, Sweden, May 30, 2007.
In Swedish
Cognimatics extends its product portfolio with the TrueView People Counter&trade which is a fully embedded software application for market leading Axis network cameras. The TrueView People Counter&trade is a unique product for the retail industry providing easy-to-install automatic people counting.
In today’s competitive retail environment, success is dependent on a thorough understanding of existing and potential customers. Constantly changing customer preferences, eroding customer loyalty and the inherent complexity of large retail organizations demand increased analysis of the customer behaviour.
Based on Cognimatics’ patent pending technology for Cognitive Vision, the TrueView People Counter&trade offers cost efficient, scalable, easy-to-install, people counting. It is a powerful stand-alone people counting application embedded directly in Axis network cameras, letting users leverage existing IP networks. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface.
“We are pleased to cooperate with Cognimatics through our Application Development Partner (ADP) Program, and see this as an important step in our strategy to provide the retail industry with a new breed of software solutions on Axis’ network video platform,” says Johan Åkesson, Director Business Development Retail at Axis Communications. “This unique solution gives retailers a clear-cut way to achieve new levels of in-store intelligence for improved business operations.”
The TrueView People Counter&trade has an open application interface to easily integrate with other surveillance applications, allowing for a complete surveillance system solution. The solution is ideal for conversion rate monitoring where people entering a store are counted and compared with people actually buying something in the store. Other advantages include straightforward system integration with standard databases enabling more advanced customer analysis such as buyer-to-browser ratio and more intelligent evaluation of advertising efforts.
Cognimatics, the leader in Cognitive Vision, is dedicated to providing efficient and innovative products within its two business segments - Mobile Communications and Intelligent Surveillance. Cognimatics is a company with its roots at the Centre for Mathematical Sciences, Lund University, Sweden. Behind the company is a group of world leading researchers from the research fields of Computer Vision and Cognitive Vision. More than 50% of the company's research and development staff are PhD's, known internationally for their research in the field of cognitive vision. For more information, please visit www.cognimatics.com.
Axis is an IT company offering network video solutions for professional installations.
The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms. Axis is a Swedish-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the Nordic List, Mid Cap and Information Technology exchanges. For more information, please visit www.axis.com.
Rikard Berthilsson, phone: +46 46 286 31 20, email: info@thinkandmake.it
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