Lund, Sweden, February 5, 2007.
ICA, the leading Scandinavian retail chain, chooses TrueView People Counter™ from Cognimatics for measuring visitor flow in shops. The product is a fully automatic and extremely easy to use. Using cameras equipped with Cognimatics' ground breaking and patent pending technology for image understanding, it offers cost efficient access to exact data about the traffic in shops. To have precise knowledge about how people move around in a shop is crucial when designing a new layout for optimizing the shop's performance.
TrueView People Counter™ for measuring visitor flow is a highly scalable and modular system. It is easy to install, expand and use. The system contains the powerful reporting package, TrueView Report™ for analyzing visitor traffic in the shop. The system is built on having autonomous counter units spread across the shop, each unit consisting of two cameras and a processing unit loaded with Cognimatics' software. The image processing is done on each unit separately and the result is downloaded from the system via WiFi making it very easy to use. Being modular and scalable, it is also easy to reconfigure the system by adding or subtracting counter units and placing the units in new positions to measure flow in other areas of the shop. The cameras are mounted near the ceiling facing straight down for best performance.
-We are very happy to have ICA as a customer and partner and we expect a lot from our cooperation, says Rikard Berthilsson CEO of Cognimatics AB. The system is a so called "no image imaging system" meaning that it uses the camera only as a sensor and that no images leave the system or are stored in the system. The design prevents the system from violating your integrity, which can otherwise be the case when installing surveillance cameras in public areas, he continues.
The ICA Group (ICA AB) is one of the Nordic region’s leading retail companies with about 2,300 own and retailer-owned stores in Sweden, Norway and the Baltic states.
The Group includes the sales companies ICA Sverige, ICA Norge, Rimi Baltic and Etos. ICA also offers the financial services to Swedish customers through ICA Banken. ICA also owns half of Netto Market, with above 80 stores in Sweden.
ICA AB is joint venture 40 % owned by Hakon Invest AB and 60 % by Royal Ahold N.V. of the Netherlands. Due to a shareholder agreement, neither party has control of the company and the two share equal voting power. Through Royal Ahold, ICA AB is a part of an international retail network. ICA’s vision is to make every day a little easier. Its mission is to be the leading retailer with a focus on food and meals.
For more information, please visit www.ica.se
Cognimatics, the leader in Cognitive Vision, is dedicated to providing efficient and innovative products within its two business segments - Mobile Communications and Intelligent Surveillance.
Founded in 2003, Cognimatics is a company with its roots at the Centre for Mathematical Sciences, Lund University, Sweden. Behind the company is a group of world leading researchers from the research fields of Computer Vision and Cognitive Vision. More than 50% of the company's research and development staff are PhD's, known internationally for their research in the field of cognitive vision.
For more information, please visit www.cognimatics.com
Phone: +46 46 286 31 20
Email: info@thinkandmake.it
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